
Are You Kidding Me?
Having saturated the airwaves, billboards and phonebooks with their advertising in and around Rochester with their smiling faces (and bald heads) for better than ten years, a large personal injury firm in Rochester, New Y (let’s call them Bellino and Carnes) has recently embarked on a new marketing campaign. What is their new message in which they have invested untold tens of thousands of dollars? “Hire us. We have a no fee guarantee”. Are you kidding me?
The reason I chuckle when I hear them proclaim their “no fee guarantee” is because it is nothing new at all. It is the same message (although with questionable packaging) they and every other personal injury attorney have been cramming down the throats of the public since attorney advertising became acceptable on accident cases more than twenty five years ago: “Hire us on a contingency fee basis- if we don’t get you any money, you don’t pay us a thing. But if we collect for you, you owe us 33.33% of the take.”
I don’t know how this “new” message will be received by the general public, but I hope folks see through it for what it is.
If personal injury lawyers really wanted to be fair to their clients and offer them something truly new and innovative, they would do what my office does- give clients a break and charge them less than 1/3 of the amount recovered, and base their fees on the amount of work actually performed by the lawyer. Why should the lawyer take 1/3 of the client’s money if the lawyer has put very little work into the file?
My clients sign a retainer agreement that will pay me as little as 15% of the amount recovered, gradually moving up to 33.33%, depending on how much work my office performs. Fair to me and fair to them. And no need to try to hoodwink the public into thinking they are getting something new and different. I call this fee arrangement Finally Fair Fees ©, and you can learn more about it at my website www.cannonlaw.net.
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Law Offices of Scott D. Cannon
28 Main Street
Geneseo, New York 14454
Phone: (585) 243-9330
Toll Free: (800) 343-6918
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